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A new article by Statistical Reasoning Research & Analytics, Inc. will be published in the October 2003 issue of Quirk's Marketing Research Review:
The CRM Paradox: Where is the Customer in Customer Relationship Management?
It has been reported that as many as 70% of all CRM projects fail. One suspected cause is that fact that more than half of all CRM development starts with information technologists, even though sales and marketing departments are the primary users of the CRM database.
Click here to read more. 
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| :: Statistical Reasoning Research & Analytics :: |
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 Strategy without research is blind...
but research without strategy is a waste of money. |
Solid marketing and business decisions are based not solely on the informed intuition of the managers who make them. Even the most experienced and astute decision makers almost always benefit from current customer and business intelligence. Such intelligence, in turn, begins with the capture of objective, accurate, and reliable feedback from the customers, employees, partners, and/or constituents of the company.
Statistical Reasoning Research & Analytics, Inc. [SR] specializes in servicing the quantitative data capture and analysis needs of corporate and academic researchers. Statistical Reasoning empowers the market-oriented firm with the data needed to make fact-driven decisions.
SR offers a full-range of online solutions to fulfill the requirements of most any research assignment, from research design and questionnaire development, to survey administration. SR can also help you reduce and analyze your data to derive actionable intelligence and strategic direction. Statistical Reasoning's advanced analytical techniques can model and shed scientific light on otherwise precarious decision scenarios. |
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Research objectives already defined? Instrument already developed?
If you're only in the market for is a reliable vendor to fulfill the data collection process, Statistical Reasoning can program your questionnaire and manage the administration portion of the project.
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Have more data than you know what to do with?
Statistical Reasoning applies an analytical framework comprising of many standard, advanced, and proprietary techniques to yield actionable operational and strategic intelligence so that you can get more out of your customer data.
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In the process of
completing your dissertation?
Statistical Reasoning can help you collect your data online or even assist with research design and questionnaire development. SR offers special rates for students and can work within your allocated research grants.
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| Contact us to discuss your project: info@statisticalreasoning.com. | :: Back to Top :: |
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