Statistical Reasoning begins most online surveys with a standardized template to keep costs low.  Colors, fonts, and images are then customized and personalized to the client's corporate identity requirements.  In fact, almost every element of a SR online survey can be customized.  In special/specific situations, online surveys can be designed from scratch for seamless integration into a client's website.

The benefits of customization are twofold: 1) corporate logos, graphics, and colors can all speak to the legitimacy of the research project; and 2) visually appealing surveys can deliver a more stimulating and novel experience to respondents.

In other situations, however, it may be wise simply to use a generic survey template.  For example, in the case of new product/concept tests, no screen element should overwhelmingly detract the respondent's attention and focus away from the concepts being presented.

Click here to learn more about the features and capabilities of SR's online surveys.

Click here to learn more on how Statistical Reasoning can help you manage the online survey project from delivery of the email invitations to delivery of the final data file, and everything in between.