Once the survey questionnaire has been programmed and is ready to take 'live', a personalized email invitation will be prepared.  Overall, the email invitation serves to 1) introduce the purpose and context of the research study; 2) explain how and why the respondent was selected to participate in the survey; 3) formally invite the respondent to partake in the study; 4) ensure respondents that their privacy and confidentiality will be respected; and 5) provide all necessary information to access and complete the online survey.

The personalized email incorporates, where available, all pertinent personal or customer information about the respondent (e.g., first/last name, email address, position within a company).  Additionally, the respondent's unique username/password information and the URL link to access the survey are included.  If desired, the URL will be made click-able with all login information (username and password) embedded in the link. The respondent is automatically logged into the survey once the link has been clicked.

Personalizing the survey invitations and communications with respondents can significantly increase response rates, expedite the survey process for respondents, and increase their overall satisfaction with the survey experience.  However, there would be reassurance that the such information would be held in strict confidence and will not be linked back to their responses.

Finally, included in the email invitation would be all relevant contact information for technical support. 

Click here to see an example of a personalized email invitation.

Click here to learn more about SR's real-time reporting system that tabulates responses as they come in.